Monday, January 19, 2015

Shoes of Prey @ Nordstrom Bellevue

Hello, pretty people! Kim here! I'll be taking over the blog for the next couple weeks as Kat gallivants around the tropics for work. We are so stoked to share with you a series of posts featuring a game changer in world of women's shoes, Shoes of Prey. On their site, you can custom design your own shoe and they'll ship to your home in 4 weeks. *pause* WHAT?! This is a GENIUS idea. Why hasn't this been done before?! After I found out what Shoes of Prey was all about, my mind was exploding with logistical questions. How does manufacturing work? How do you keep costs reasonable? A pair of sandals, flats, or oxfords has a base starting price of $129, heels start at $179 and heeled booties start at $199. This seems like a great deal considering the fact that these are made to order for you. In addition, returns are hassle free! Shoes of Prey is truly determined to create the perfect pair(s) of shoes for every woman.

The tech girl in me also needs to geek out over their beautiful design app. It is SO MUCH FUN and so easy to design shoes with their app and on their site. I'm so glad they took the time to nail every single customer scenario with their design experience. They hit a clear home run with this one. Even if you aren't keen on investing in a pair of your own, there's no harm in playing around with the design studio!

Back in November, Kat and I were lucky enough to attend the Shoes of Prey launch event at Nordstrom Bellevue. Shoes of Prey is exclusive to Nordstrom in the United States and their first US design studio launched at our local Nordstrom! THE BEST PART?! We got to meet Jodie Fox, Co-founder and Chief Creative Officer of Shoes of Prey and Janie Bryant, costumer designer for Mad Men. Janie created her own collection of Shoes of Prey and is featured in the shoe gallery. These women were absolutely inspiring and sparked my entrepreneurial spirit. I loved learning from Jodie about how Shoes of Prey came to be and reading more about their story via their press release here. I was in awe of how much this woman had achieved. She absolutely floored me when she said that this was just the beginning of a very long road for Shoes of Prey. You've already made it in my book, Jodie! But thank you for the reminder to stay hungry and stay passionate, even when you've already achieved so much success.

IMG_2672
IMG_2672 IMG_2672

Clearly I am in very deep concentration over my own shoe design here. Super serious business.

IMG_2672
IMG_2672 IMG_2672

Later this week, Kat and I will be sharing our Shoes of Prey designs with you! As a teaser, I wanted to show you a picture (right, below) of a shoe that I really liked at the design studio. I adore the pop of blue in this pointed heel, but the contrast of material on the toe and heel aren't quite to my taste. And HERE lies the beauty of Shoes of Prey- I can create a shoe that is exactly to my liking :)

IMG_2672 IMG_2672

Can't wait to share our shoe designs with you! xoxo, Kim

The images featured in this post are a selection of personal and official event photos.

No comments:

Post a Comment